At Gobena, we are passionate that everyone can Go Make a Difference. One way to do this is by drinking GREAT coffee for a GREAT cause. Our coffee beans are purchased fresh and in season from the farmer. For example, when our Colombian partner harvests their coffee and finishes the drying process, we import the dried green coffee beans as soon as possible. Once the beans arrive, we small batch roast them. When we say fresh, we mean fresh. We also believe that beans are roasted to bring out their original flavor. Each bean has different flavor notes and requires different roast temperatures and times. Roasting in small batches allows us to roast each bean to its full potential! Is the coffee your currently drinking over roasted? Probably so. Most roasters tend to over roast because they are using old, out of season beans. That’s why your coffee tastes burnt. Quality Beans Fresh Roasted Our coffee is roasted on a Joper Roaster. Manufactured in Canelas, Portugal, Joper has been manufacturing roasters since 1962 and is proud to combine the genuine quality of the European Old World with the most recent technology. Joper symbolises performance, quality and value, giving the roasters, like Gobena, a competitive advantage. All of our coffee is roasted and packed the same day. 100% Pledge 100% of Gobena's profit goes to helping orphaned and vulnerable children throughout the world. Gobena partners with Lifesong for Orphans to work with at risk children and young adults. Our Beginning In the summer of 2007 in Ethiopia, Gobena, an elderly farmer, found and rescued a baby girl when she was abandoned near his home. For more than four weeks, Gobena and his wife tried to care for this newborn as best they could, but soon realized she needed more than they could offer. They carried her 5 miles to town where she was given food and shelter. This baby girl, named Eva, was adopted by a loving family from Illinois. This act of love inspired the adoptive family to start Gobena Coffee where 100% of the net profits are given to Lifesong for Orphans. Pictured above are Gobena, his wife Mulunesh and the adoptive family. Fair Trade USA Fair trade is a global movement made up of a diverse network of producers, companies, shoppers, advocates, and organizations putting people and planet first. Fair Trade USA believes that everyone wants to do what’s right – for their families, fellow global citizens, and the planet. That’s why we’re committed to making the right choices the most obvious ones. Based on the simple idea that the products we purchase are connected to the livelihoods of others, fair trade is a way to make a conscious choice for a better world. A choice for Fair Trade goods is a choice to support responsible companies, empower farmers, workers, and fishermen, and protect the environment. In other words, it’s a world-changing way of doing business.
